CA Based Learning and Development Firm Goes All-In on Practice-Based Learning That Delivers Results
SAN FRANCISCO, Jan. 28, 2026 /PRNewswire-PRWeb/ -- , a Bay Area communications specialist with 45 years of experience, today announced its . The offering marks a significant shift from lecture-based training to hands-on, practice-centered learning that integrates AI throughout.
Research shows adults retain 75% of what they learn through practice, but only 5-10% through passive learning. Adults are also less likely to apply new skills when instruction isn't relevant or problem-centered.
"We've seen AI shift from nice-to-have to essential in professional communication," said Adcom CEO Natasha Terk. "Our Labs embed AI from day one—as a practical tool for presentations, better meetings, and clearer emails."
The Labs range from two hours to two full days for groups of 10-20 participants. Each program is customized based on stakeholder and participant assessments, with Lab Facilitators serving as guides who create safe environments to test new behaviors.
Adcom Lab participants from companies including a Fortune 10 software firm praised the immersive approach: "I used what I learned in my presentation later that week—the feedback was incredible. The practice-based approach made all the difference."
Learning and development leaders can learn more about and how the learn-by-doing, job-relevant, AI-enhanced experience delivers both immediate and long-term results.
About Adcom
For 45 years, Adcom has partnered with organizations to strengthen team communication through hands-on Labs and expert facilitation. The company's LinkedIn Learning modules, and , have helped professionals improve their communication skills.
Media Contact
Natasha Terk, Adcom Designs, 1 5103263111, [email protected],
SOURCE Adcom Designs
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