Blake led product and engineering at Aspire Software through its sale to ServiceTitan and now leads technology at Floorzap.
LEHI, Utah, Oct. 21, 2026 /PRNewswire-PRWeb/ -- Floorzap, business management software for independent flooring retailers, today announced that Dan Blake has joined the company as Chief Product and Technology Officer.
Blake brings more than 30 years of experience building and leading software teams. Most recently, he was Chief Product and Technology Officer at Aspire Software, a platform that commercial landscaping, snow and ice, and field service contractors use to run their operations, finances, and customer work. During his tenure, Aspire's product and technology team grew from 7 people to more than 260, and the company scaled from an early-stage startup through an acquisition by ServiceTitan and subsequently into one of their largest product lines.
Blake also serves as a board member and product and technology advisor to six other software companies.
Floorzap's customers are independent flooring retailers who use the software every day. In this role, Blake will own Floorzap's product and engineering organization, set the technical roadmap, and lead how AI gets built into the product. He joins a powerhouse product and engineering team, including experienced executives Eric Carlson and Shane Blaser, and will work directly with Floorzap's retailer customers to shape where the roadmap goes next.
"Flooring dealers do not want software that adds work to their day," said Blake. "Floorzap already gives them the quote, the invoice, and the work order in one place. I want to make that faster and more dependable, and I want to put the AI work I have been doing to use for the dealers who run their businesses on it."
"Dealers tell us they need modern and cloud-based software that keeps up with how their business really runs," said Matt Buckley, CEO at Floorzap. "Dan has led product and engineering for software built for the trades, and he has spent recent years putting AI into production systems. That is the experience we wanted running product and technology at Floorzap."
About Floorzap
Floorzap is business management software built for independent flooring retailers. Dealers use it to quote jobs, invoice customers, manage jobs & installs, collect payments & offer consumer financing, run their books with integrated accounting, with AI-assisted answering & lead capture built in. Floorzap helps flooring businesses streamline operations, improve profitability, and scale with confidence.
Media Contact
Brad Hodson, Floorzap, 1 (832) 532-8159, [email protected],
SOURCE Floorzap
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