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New brand brings luxury-inspired fragrances designed for layering, experimentation, and self-expression

INDEPENDENCE, Ohio, May 7, 2026 /PRNewswire-PRWeb/ --

• Así Fragrances launches a collection of over 50 personal and home fragrance products.
• The new brand offers high-quality, luxury-inspired scents starting at $39, encouraging scent layering and rotation instead of a single signature fragrance.
• Each fragrance is carefully crafted in collaboration with world-class perfumers for long-lasting, everyday wear, and inspired by Hispanic culture, emphasizing self-expression and individuality.

Introducing , a new brand with a clear mission: to make high-quality fragrance more accessible. With a collection of over 50 carefully crafted perfumes and home fragrances, Así reimagines high-end scent profiles for everyday wear. Shoppers can explore a variety of options available individually or in curated sets, starting at just $39 at with nationwide shipping.

Así challenges the idea of a "signature scent." Instead, the brand embraces fragrance as a full wardrobe. Shoppers are encouraged to explore different moods, moments, and energies through different scents – whether bold and vibrant, soft and subtle, or somewhere in between. Así makes it easy to switch it up without compromising on budget.

"Luxury fragrance has long been tied to high price points and the idea of a single signature scent," said Sam Wolf, CEO of Así. "But today's consumer is moving beyond that – they're looking to build a fragrance wardrobe that evolves with mood, moment, and occasion. Traditional luxury fragrance hasn't always made that level of flexibility attainable. Now with Así, consumers have freedom to explore and express themselves without the constraints that have historically defined the category. Backed by deep expertise in formulation and manufacturing, we're bringing elevated fragrances into everyday life in a new way that feels both modern and within reach."

Así is inspired by voices and perspectives rooted in Hispanic culture with each product name thoughtfully rooted in heritage and tradition, as well as vibrant cultural touchpoints – from mercados and murals to late-night conversations. High-quality ingredients are sourced from France and other leading fragrance regions and incorporated into elevated scent profiles. Each fragrance is also designed for longevity and balanced projection, made to be worn often, not just reserved for special occasions.

All scents are vegan and cruelty-free, and trend-inspired combinations span fruit-forward blends, gourmand notes, and warm woods and musks.

Sampling of scents include:

• : Blends bergamot, pepper, magnolia, and ambergris for a fresh, confident vibe with lasting power of 7–9 hours.
• : Layers pear, coffee, vanilla, and white florals into a sweet, addictive scent that lasts for 7–9 hours.
• : Combines cardamom, leather, iris, and sandalwood for a smooth, woody profile designed to last 8–10 hours.
• : Features neroli, orange blossom, marshmallow, and vanilla for a soft, romantic scent with 6–8 hours of wear.
• : Combines citrus peels and lush herbs bringing a burst of juicy freshness into the room. It's lively, refreshing, and full of energy.

"Every Así fragrance is developed in-house and brought to life in collaboration with world-class perfumers, blending our proprietary formulation expertise with globally sourced ingredients," said Katie Madigan, Vice President of Product at Así. "That approach allows us to create scents that feel both elevated and accessible, with the performance and balance needed for wear that feels elevated yet effortless throughout the day."

Shoppers can get free shipping on orders over $75, and options make it easy to mix, match, and save up to 30%. To learn more about Así and purchase products, visit .

About Así Fragrances

is a modern fragrance brand redefining how consumers experience scent. With a focus on accessibility, self-expression, and cultural inspiration, Así offers a wide range of high-quality, luxury-inspired fragrances across personal and home categories. Crafted in collaboration with world-class perfumers and priced for everyday wear, Así empowers a new generation to build a fragrance wardrobe that reflects their mood, style, and identity. Follow Así on , , , and .

Media Contact

Megan Lantz, Matter Communications, 1 978.518.4551, [email protected]

SOURCE Así Fragrances