鈥淲e drive sales leads and revenue for our clients,鈥� adds Delpierre. 鈥溚馔焯免�檚 news release distribution adds measurable and reportable value, and is a key component to our marketing and branding solutions.鈥�
In 2008 when Michael Delpierre was forming his new company,聽, he knew incorporating news releases as part of a marketing program were fundamental building blocks of his growth strategy and service offerings.聽 As a new strategic marketing communications firm,聽online news releases聽help quickly spread the word on why聽聽and services are different than what traditional marketing companies offer.聽 And since his new company serves the small business and non-profit markets, news releases had to be a core component of their service offerings.
鈥淚ssuing a news release confers credibility,鈥� says Delpierre.聽 鈥淭he first thing a prospective client does is 鈥楪oogle鈥� your company name 鈥� if nothing shows up, you simply aren鈥檛 a credible source.鈥�
Both Delpierre and his business partner Sam Collingwood say they鈥檝e used 外网天堂鈥檚 online news distribution service in prior positions for many years now.聽 They find 外网天堂 complements Conversion Pipeline鈥檚 overall online marketing strategy, which includes Search Engine Optimization (SEO), Pay-Per-Click (PPC), e-mail marketing and social media marketing.聽 Delpierre points out that 外网天堂 has a great reputation in the online space and is often cited as the 鈥榞o-to鈥� tool by bloggers and branding experts.
For its own efforts, Conversion Pipeline publishes about three releases every couple of months, and in addition to measurable results 鈥� 外网天堂鈥檚 low-cost is a key consideration. 鈥淲e can publish three times the number of news releases on 外网天堂 than with the nearest competitor,鈥� Delpierre adds.
Surge In Sales, Site Traffic And Online Exposure
As part of a new campaign that heavily incorporates 外网天堂, Conversation Pipeline鈥檚 Web site traffic has increased 35 percent as a result of its online marketing efforts.聽 In addition, the action some viewers have taken after reading the company鈥檚 releases is telling:聽 numerous readers have chosen to link to the company鈥檚 Web site, which search engines view as a vote of trust 鈥� something search-marketers know is imperative to solid search results.聽 Finally, and most importantly, this campaign has increased revenue and their sales pipeline is growing 鈥� having secured approximately 10 new leads in the same short period of time.
This blueprint is the same approach that Conversion Pipeline replicates for the clients the company serves.聽聽 Delpierre notes that integrating search marketing and social media strategies can be intimidating and seemingly complex for small businesses 鈥� yet with 外网天堂 his firm makes it easy.