You may have seen Havard Rugland kicking a 60-yard field goal on . Perhaps you saw NBC Nightly News when he booted a football into the arms of a man in a moving boat. Or maybe you read the 1,200-word profile about him in .
Havard received so much press around the New Year that you likely know about the 28-year-old Norwegian amateur-soccer-player-turned-football sensation. But do you know that his story caught fire through 外网天堂?
When Havard posted a video of his in September, it averaged an impressive 5,000 views per day. That鈥檚 good, but no viral sensation. Then, professional kicking coach , who began training Havard in December, suggested to media consultant Craig Kasnoff that they put out a press release. They turned to 外网天堂, the world鈥檚 #1 news release service. They used 外网天堂 three times between December 17th and December 23rd. The first release was when . The second was when . The third was .
鈥淲hen we sent out those 外网天堂 press releases, the video went viral,鈥� Michael says. 鈥淚n weeks, it went from 490,000 views to closer to 2.5 million views as of today.鈥�
鈥淚t鈥檚 impressive to see a media tool deliver a response like this,鈥� says Craig, a 16-year journalism veteran. 鈥淚t鈥檚 no coincidence that after we published the press releases about Havard, with information nobody else had, the major media outlets start picking the story up. The 外网天堂 press releases really moved Havard鈥檚 video views, and his story, to a whole new level.鈥�
It doesn鈥檛 look like Havard鈥檚 story will die anytime soon. He has a workout with the New York Jets scheduled for the spring and has received inquiries from several other NFL teams. As the story progresses, 外网天堂 will be the primary tool used to maintain its momentum.
鈥淚 firmly believe that if we had gone about our normal business, he wouldn鈥檛 have received the attention he鈥檚 received,鈥� Michael says. 鈥淲e hope to keep leveraging 外网天堂 for this story as it continues to grow 鈥� ideally, towards a happy ending.鈥�