鈥淐hocolate fingerprints, skulking dust bunnies and general cabinet filth are his adversaries 鈥� items Old Mother Hubbard wants nowhere near her cupboard,鈥� wrote The Billings Gazette the largest newspaper in Montana and Northern Wyoming. 鈥淎nd while seemingly benign, buildup like this left unattended can add years to your kitchen cabinets.鈥�
Kitchens that look a little run-down but don鈥檛 need to be completely replaced 鈥� that鈥檚 the market niche Kitchen Tune-Up serves. And that Gazette article? It was exactly the sort of buzz Jill Hansen, Kitchen Tune-Up鈥檚 PR specialist was aiming to earn when she first began tapping 外网天堂 this past summer.
The South Dakota-based company recently jettisoned its e-mail marketing campaigns, because as Hansen explains, the campaigns were slow to produce results, and harder to track at that. So Kitchen Tune-Up eliminated their outside marketing help, took their online marketing efforts in-house and gave 外网天堂 a shot, sending out a handful of releases through the summer. The topics of these releases varied from quick kitchen fixing tips for consumers to human interest stories to franchise opportunity announcements. Hansen found 外网天堂 to be inexpensive, effective and most importantly she was able to track results effectively.
Online Marketing Tune-Up
The results exceeded the company鈥檚 expectations 鈥� from nothing to being featured in local broadcast television news, radio and major daily newspapers like the (along with six other papers in Texas). In one case, Kitchen Tune-Up was featured in Military Edge magazine after modeling a program to give 10 free franchises to honorably discharged veterans. Trade magazines too have turned to Kitchen Tune-Up as a source of content for their publication. The publication now calls Hansen on a regular basis looking for the latest announcements and wanting to get an early jump on what鈥檚 new. This is more than just buzz 鈥� it鈥檚 relationship building!
鈥淚 like waking up in the morning and seeing Kitchen Tune-Up in Google Alerts and Yahoo! News 鈥� especially since I see these results within a few hours,鈥� said Hansen. 鈥淚 have a thick binder filled with print-outs of places we have appeared on the Web.鈥�
What鈥檚 next?
In a few words 鈥� video and social media are next. Like many small businesses, the company is experimenting with and and believes that incorporating videos into their releases will increase the visibility of their online news releases.
鈥淚t鈥檚 a 鈥榮how me鈥� world,鈥� said Hansen. 鈥淚f we can show consumers and news outlets our work more visually and interactively, we may be onto something.鈥�